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Loyalty card program presented by CoverGirl's Queen Latifah.
January 5, 2011
By: TOM BRANNA
CVS is enlisting in the help of CoverGirl spokesperson Queen Latifah to introduce its new beauty loyalty program on live television at the People’s Choice Awards, according to reports. The CVS Beauty Club is an opt-in extension to the drugstore chain’s existing ExtraCare loyalty program, created in 2001, that boasts 66 million members. Of those card-carrying ExtraCare members, 48 million buy beauty products at CVS, according to reports. Queen Latifah plans to unveil a sweepstakes taking place online. Viewers will be encouraged to register online at cvs.com/beautyclub to be entered into the sweepstakes running through Thursday. The idea for Beauty Club stems, in part, from CVS’ loyalty program for Beauty 360, the retailer’s upscale beauty boutique concept.
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